8 key features of the Bistro Tickets concept
1. a convenient location on the showfloor near exhibits.
2. a diverse menu that offers a variety of traditional, healthy, and international dining options.
3. a price that represents a value and includes beverages and tax.
4. reservations that are accepted in advance and on site.
5. a show branded web site that promotes show floor dining and the purchase of bistro tickets.
6. an e-mail marketing campaign that highlights this area as the premier dining option for lunch.
7. a host to greet diners, accept reservations,
and provide concierge services.
8. a mix of comfortable seating options located near the exhibits. |
Who benefits from the Bistro Tickets hospitality concept?
The Show Manager, they provide a unique hospitality
opportunity on their show floor near the exhibits.
The Exhibitors, they secure 30 minutes of quality
interaction with selected attendees for about $20.
The Attendees, they get free lunch while learning about
industry related products and services.
The Food Service Provider, they get a guaranteed guest
count for a cash lunch.
Advertising Restaurants, this exclusive opportunity
offers them access to diners with expense accounts. |