Toque & Bottle Advisory Clients & Results

Client: Radiological Society of North America (RSNA)

Event: RSNA Annual Meeting and Scientific Assembly
Goals for 2007:
Keep Attendees in the Building, provide healthy options, and address guest complaints from past events
Results in 2007:

• Food sales increased by 19.2%, with 81.3% of the increase captured on the Show Floor.
• Healthy snack kiosks (4), fresh fruit, salads, and healthy beverage options were added to menus.
• Survey scores for cleanliness, menu variety, price / value, and speed of service improved.
• Seating increased by 145%, from 600 seats to 1,470. This does not include permanent seats.

Goals for 2008:
Keep the attendees in the Building, offer a professional gathering place, and reduce service times
Results in 2008:

• Created Bistro RSNA, a luncheon meeting destination on all four show floors
  
• Bistrorsna.com launched to promote show floor dining: 5,567 unique visitors, 15,156 page views
  
• Pre-sold 4056 lunches, increased lunches served on the show floor by 18.8%
  
• Positive survey responses: Hosts friendly and helpful (99%), Quality of food (88%), Value (79%)
  
• Seated with lunch in 5 minutes or less (96%)

Media: Trade Show Week article
Goals for 2009:
Keep Attendees in the building, promote Bistro RSNA, and provide friendly service in 5 minutes or less
Results in 2009:

• Bistro RSNA pre-sold 7,312 tickets including 1,364 lunches to attendees
  
• Bistro RSNA served 10,917 lunches, an increase of 35.1%
  
• 95% of survey respondents were seated with lunch in 5 minutes or less

Media: Trade Show Week article

Client: Chicago Automobile Trade Association (CATA)

Event: Chicago Auto Show’s “First Look for Charity” Gala
Goals for 2008 & 2009:
Recruit Dessert Sponsors to offset food costs and improve dessert service
Results: Secured 20,000+ donated desserts from 12 local Restaurants, Hotels, and Caterers
Media: Dessert List 2008
Media: Dessert List 2009
Goals for 2010:
Reduce the cost of the event by 6%, increase Sponsorships, improve guest experience overall
Results in 2010:

• Cost reduction of 15% per guest (attendance of 7,000), total savings of 37% overall
  
• Secured 21,000 donated desserts from 11 local Restaurants, Hotels, and Caterers
  
• New Sponsorship deals with Budweiser, Trinchero wines, Moet-Hennessy, and Joto Sake
  
• Introduced new theme and concept, added bubble tea, themed bar stations, and lounge areas

Media: BizBash, SunTimes, Sponsor Powerpoint (pdf)

Client: National Restaurant Association (NRA)

Event: International Wine, Spirits, and Beer Event
Goals in 2009:
Increase Exhibitor participation at IWSB, grow IWSB attendance, and feature local restaurants
Results in 2009:

• Created IWSB Menu Pairings Program, pairing local restaurants with beverage producers for tastings
  
• IWSB attendance grew by 20%, increased business at several featured restaurants

Media: Press Release, Menu Pairings newsletters
Goals in 2010:
Increase Exhibitor participation at IWSB, grown IWSB attendance, and feature local restaurants
Results in 2010:

• Created IWSB “After Party” concept, sponsored by Crown Imports (new Exhibitor)
  
• Created IWSB “Star of the Bar” competition, sponsored by Bacardi (new Exhibitor)
  
• Partnered with Open Table (online reservations) to create IWSB Dine Around for featured restaurants

Bistro Tickets Convention Clients:

American College of Surgeons (ACS)	American Urological Association (AUA)
Consumer Electronics Association (CES)	Healthcare Information Management System Society (HIMSS)
National Automatic Merchandising Association (NAMA)	Packaging Machinery Manufacturers Institute (PACK EXPO)
The Motivation Show	Graphic Arts Show Company (PRINT)