Toque + Bottle Advisory and Client

 

"Toque + Bottle did an outstanding job of planning savory, dessert and beverage stations that would satisfy the spectrum. Mostly, their expertise at navigating the nuance of McCormick Place was invaluable.  I unequivocally endorse Toque + Bottle for its soup-to-nuts treatment of my event."

Erik Higgins
First Look for Charity
Chicago Auto Show

 

 

 

CLIENT: RADIOLOGICAL SOCIETY OF NORTH AMERICA (RSNA)

Event: RSNA annual meeting and scientific assembly

Goals for RSNA annual meeting:
to keep attendees in the building, provide healthy menu options, and address
guest complaints from past events

Results in 2007:

  • Increased food sales by 19.2%
  • Increased food sales in the exhibit halls by 81.3%
  • Added four healthy snack kiosks
  • Added fresh fruit, salads, and healthy beverage choices to menus
  • Improved survey scores for cleanliness, menu variety, price/value, and speed of
    service

Results in 2008:

  • Created bistro RSNA, a lunchtime meeting destination on all four show floors.
  • Pre-sold 4,056 lunches, increased lunch served on floor by 18.8%
    Positive survey responses for friendly staff, quality of food, and value

Results in 2009:

  • Offered Bistro Tickets to attendees during registration (1,364 sold)
  • Pre-sold 7,312 lunches, increased lunches served on show floor by 35.1%
  • Positive survey responses for friendly staff, quality of food, and value
  • 92% of Bistro Guests seated with lunch in 5 minutes or less

Client: Chicago Automobile Trade Association (CATA)

Event: Chicago Auto Show’s "First look for Charity"Gala

Goals for first look:
offset food costs and improve dessert service

Results in 2008 & 2009:
secured 20,000 desserts from 12 local vendors
Media: Dessert List 2009, Media Coverage

Goals for first look 2010:
reduce the cost of the event by 6%, increase sponsorships, improve overall
guest experience

Results in 2010:

  • Cost reduction of 15% per guest (attendance of 7,000), 37% savings, secured
    21,000 desserts donated from 11 local *vendors
  • New sponsorship deals with Budweiser, Trinchero wines, Moet Henessy, and
    Joto sake
  • Introduced new theme and concept, added bubble tea, themed bar stations,
    and lounge areas
    Media:

Client: National Restaurant Association (NRA)

Event: International Wine, Spirits, and Beer Events

Goals in 2009:
increase exhibitor participation at IWSB, grown IWSB attendance, and feature
local restaurants

Results in 2009:

  • Created IWSB Menu Pairing Program, pairing local restaurants with beverage
    producers for tastings.
  • IWSB attendance grew by 20% and increased business at several featured
    restaurants.
    Media: Commercial, Menu Pairings newsletter, Menu Pairings

Goals in 2010:
increase exhibitor participation at IWSB, grown IWSB attendance, and feature
local restaurants

Results in 2010:

  • Created IWSB “After Party” concept, sponsored by *Crown Imports
  • Created IWSB “Star of the Bar” competition, sponsored by *Bacardi
  • Partnered with Open Table (online reservations) to create IWSB Dine Around
    for featured restaurants

* new exhibitors