
"Toque + Bottle did an outstanding job of planning savory, dessert and beverage stations that would satisfy the spectrum. Mostly, their expertise at navigating the nuance of McCormick Place was invaluable. I unequivocally endorse Toque + Bottle for its soup-to-nuts treatment of my event."
Erik Higgins
First Look for Charity
Chicago Auto Show
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CLIENT: RADIOLOGICAL SOCIETY OF NORTH AMERICA (RSNA)
Event: RSNA annual meeting and scientific assembly
Goals for RSNA annual meeting:
to keep attendees in the building, provide healthy menu options, and address
guest complaints from past events
Results in 2007:
- Increased food sales by 19.2%
- Increased food sales in the exhibit halls by 81.3%
- Added four healthy snack kiosks
- Added fresh fruit, salads, and healthy beverage choices to menus
- Improved survey scores for cleanliness, menu variety, price/value, and speed of
service
Results in 2008:
- Created bistro RSNA, a lunchtime meeting destination on all four show floors.
- Pre-sold 4,056 lunches, increased lunch served on floor by 18.8%
Positive survey responses for friendly staff, quality of food, and value
Results in 2009:
- Offered Bistro Tickets to attendees during registration (1,364 sold)
- Pre-sold 7,312 lunches, increased lunches served on show floor by 35.1%
- Positive survey responses for friendly staff, quality of food, and value
- 92% of Bistro Guests seated with lunch in 5 minutes or less
Client: Chicago Automobile Trade Association (CATA)
Event: Chicago Auto Show’s "First look for Charity"Gala
Goals for first look:
offset food costs and improve dessert service
Results in 2008 & 2009:
secured 20,000 desserts from 12 local vendors
Media: Dessert List 2009, Media Coverage
Goals for first look 2010:
reduce the cost of the event by 6%, increase sponsorships, improve overall
guest experience
Results in 2010:
- Cost reduction of 15% per guest (attendance of 7,000), 37% savings, secured
21,000 desserts donated from 11 local *vendors
- New sponsorship deals with Budweiser, Trinchero wines, Moet Henessy, and
Joto sake
- Introduced new theme and concept, added bubble tea, themed bar stations,
and lounge areas
Media:
Client: National Restaurant Association (NRA)
Event: International Wine, Spirits, and Beer Events
Goals in 2009:
increase exhibitor participation at IWSB, grown IWSB attendance, and feature
local restaurants
Results in 2009:
- Created IWSB Menu Pairing Program, pairing local restaurants with beverage
producers for tastings.
- IWSB attendance grew by 20% and increased business at several featured
restaurants.
Media: Commercial, Menu Pairings newsletter, Menu Pairings
Goals in 2010:
increase exhibitor participation at IWSB, grown IWSB attendance, and feature
local restaurants
Results in 2010:
- Created IWSB “After Party” concept, sponsored by *Crown Imports
- Created IWSB “Star of the Bar” competition, sponsored by *Bacardi
- Partnered with Open Table (online reservations) to create IWSB Dine Around
for featured restaurants
* new exhibitors
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