Bistro Tickets
Bistro Tickets is a show floor dining concept developed for and offered to our convention clients. It is convention dining made easy, and drives lunch business and attendee traffic to exhibitor booths.
“Having a reasonable lunch without having to leave McCormick Convention Center allowed me to attend several extra classes. This is a great convenience.”
“The Bistro was a huge hit with our employees. Not only was it located nearby, but only took minutes to get in and out for those demonstrator’s who could only spare a short time away from our exhibit”
What is Bistro Tickets?
Bistro Tickets is a show floor dining concept designed by Toque & Bottle to provide show managers with a hassle-free food service and show floor traffic building tool. TBA takes care of the details with the food service providers and creates, promotes, and delivers a customized lunch concept that is adapted to the audience of that particular show. By providing extensive menus at a dining location directly on the show floor, the audience does not have to leave during lunch.
The Goal
The hospitality goal of any convention, trade show, or medical meeting is to create a professional networking area on the show floor that maximizes the interaction between exhibitors and attendees. This face-to-face interaction created by Bistro Tickets enriches the convention experience for both groups participating.
Key Deliverables and Value of Bistro Tickets
The Bistro's show floor location drives convention attendees to exhibits, provides a close off-booth place for exhibitors to meet and eat, and keeps attendees and exhibitors inside the convention center for lunch. We work with exhibit managers to select the ideal location for booth space sales and traffic building goals, as well as diner findability.
Toque + Bottle takes the guess work out of menu planning. We expertly hand-craft Bistro menus based on our extensive food service experience, the demographics of the convention audience, and client preferences.
The Bistro Ticket program is designed to pre-sell lunch tickets online to the maximum number of attendees and exhibitors so we we can accurately estimate diner count each day and create a quick and efficient convention dining experience.
Negotiating directly with the convention center food service providers, we are able to offer customers a healthy and appetizing all-inclusive lunch for little more than concession item prices.
Toque + Bottle creates a custom marketing and communication program for each convention we partner with to ensure your attendees and exhibitors are informed and educated about the new Bistro Tickets dining option.